Otamart is a P2P marketplace specializing in products related to Otaku culture. You can find figurines, toys or bromides inspired by video games or Japanese anime on their website.
Otamart is a dreamt world for Otaku collectors. It’s kind of a Mercari influenced by the Akihabara subcultures.
The name "Otamart" comes from the combination of the words "Otaku" and "Market". It's one of the references in Japan to buy rare items related to Japanese pop culture.
In addition to its peer-to-peer marketplace, Otamart also has an otaku online store where you can (pre-)order new items related to anime and manga.
Unfortunately for people not living in Japan, it's tough to buy items on this platform when you don't have an address in Japan, a Japanese phone number or payment method. That's why we've created White Rabbit Express, a proxy purchase service that lets you buy on any Japanese website from abroad.
We'll only use the Otamart website in this tutorial. Indeed, the mobile applications of this virtual flea market are difficult to download when you aren't in Japan. While the site is accessible from anywhere in the world and adapts perfectly to mobile screens.
Otamart’s website is at the following address: otamart.com
You'll automatically be redirected to the English version of the site if your browser language isn't Japanese.
The English homepage is organized differently from the original version. There, you'll find:
The two main ways you can use to find exciting goods on Otamart are the search bar and product categories menu. We'll discuss these two techniques in this part.
Here, you can write the keywords that will allow you to find the products you are looking for in the search bar. Ideally, use the terms in Japanese. If you don't master this language, a good online translation tool, such as Google Translate, can do the job for you.
You can filter your search by category before clicking "Enter" to reduce the number of results you will get.
To access product categories, you can use the drop-down menu under the Otamart logo. The items are listed in very specific subcategories. For example, if you look at the "Figures & Models" section, you'll find subcategories by media such as "Anime, Comics & Game goods", "Idol goods" or "Voice actor goods".
Whether you click on a sub-category or search for keywords in the search bar, you'll come to a results page with a sidebar on which you can search with the following criteria:
The product pages offer a wealth of information that can help you better understand the product's condition. This page is very useful because most items sold on Otamart are second-hand goods.
The seller can publish up to 10 images of a product. You can click on these photos to zoom in and see more details of the item.
The seller's name is also displayed at the top of the page. If you click on it, you'll land on their profile, where their description, average rating, and comments left by previous buyers are.
You can find the price and various badges that will let you know if you can negotiate the value of the item and be able to pay on delivery or not under the name of the product.
The part that describes the product gives more information on the features of the item. Some sellers make a single ad including several items; they usually put the individual price of each product in this field. If you come across this kind of offer, don't forget to tell White Rabbit Express which item(s) you want to buy from all those listed on the page.
If you scroll down, you'll find more information about the seller and the shipping method they plan to use. Please note that the delivery time indicated on Otamart's page is the duration necessary for White Rabbit Express to pick up your parcel. You'll need to add the international delivery delay to this period to know when you'll receive the product at your place.
Below you'll find other products sold by the same person. This section is interesting if you are a collector, as many sellers are breaking off from an entire part of their collection. Under this products selection, you'll find other goodies from the same series.
Once you have finished finding all the products you want to buy on Otamart, go to the White Rabbit Express app to add all those goodies to your cart.
To do this, you will need to copy the URLs and write the prices of each item you want to buy. One of our buyers will take care of your order after you have validated your request.
We will contact the sellers of all the products you have selected on Otamart or other Japanese websites. This process can take several days, as sellers are often individuals, so we’ll have to find an agreement with each of them.
It also means that we do not guarantee that we can get all the items you have chosen. If we are unable to acquire one or more items, we will send you a message as to whether you wish to cancel part or all of your order.
We will send you a notification when we receive your package at our offices in Tokyo. You can then select a shipping method to ship your package to your address abroad. Once this is done, you will only have to wait for your postman to deliver your package.
The Otamart mobile app is only available for download in Japan from the Google Play Store and the Apple App Store. You'll not be able to download it from abroad unless you have a Google or Apple account registered in Japan.
In any case, we recommend that you don't download APKs or executable files from third-party app markets. Because these files can pose a risk for your phone security.
It's not possible to create an account using Otamart's English version. This shouldn't be a problem if you use a proxy purchase service, such as White Rabbit Express.
If you absolutely want to create an account on this site, you'll have to go to the footer and change the language to Japanese. Once done, you'll find a button on the right side of the yellow header that will bring you to the registration page. This page gives you three ways to create an account: Twitter, Google, and your email address. In any case, you'll need a Japanese phone number to validate your registration.
In short, it's easier to use White Rabbit Express if you don't live in Japan.
Every user with an account on Otamart can leave a comment on a product. The seller will be notified and will be able to answer this message.
Most interactions are public on Otamart. This situation greatly facilitates vendors’ work since they don't have to answer the same questions ten times in private conversations.
Otamart is a recognized site in Japan. Several thousand orders take place on this site every week. Transactions are based on sellers' reputation. Indeed, each buyer must rate the seller. It's therefore straightforward to see who is serious before buying a product.
Plus, you don't have to worry about transaction security or vendor reputation if you use a proxy purchase service like White Rabbit Express. Indeed, we are acquainted with this website, since we regularly buy products there for our customers. We know how to identify a suspicious seller or products whose delivery abroad could cause you problems.
In short, by using White Rabbit Express you can rest easy because a team of experts is here to advise you and avoid bad experiences.