To start, here is a list of Japanese online shops that we recommend. Of course, you can buy products on all these stores using White Rabbit Express.
As in many other countries of the world, Amazon is one of the leaders of e-commerce in Japan. The site offers many Japan-exclusive items.
BAPE, also known as A Bathing Ape, is a clothing brand that features streetwear and lifestyle attire for men, women, and children. BAPE is known for featuring a wide variety of exclusive merchandise and collaborating with other popular brands.
Bic Camera is a chain of electronics stores. Its shop in Akihabara, Tokyo is known worldwide.
Toranoana is one of the largest doujinshi shops in Japan. These amateur works that can take be manga, anime, figurines, video games, etc... are produced by circles of fans/amateurs.
The Disney Japan online store offers exclusive Japanese products from the most popular licenses of the famous American studios.
A fast-fashion retailer that is trendy and affordable. For those who love Japanese fashion, the must-haves of any season are available here.
Kotobukiya is one of the main producers and manufacturers of plastic models and figures as well as other anime related goods in Japan.
They are the favorite chain stores of vintage products collectors. They have a wide selection of second-hand Japanese pop culture items.
Mercari Japan is a marketplace where individuals sell to other individuals. It is the favourite mobile application of Japanese who want to empty their dressing rooms.
Otamart is the largest marketplace specializing in the sale and purchase of Otaku goodies. This is one of the best sources for finding rare anime or video game collectibles.
The official Japanese online store of the video game license of Game Freaks and Nintendo. You will find any kind of exclusive products featuring your favorite pocket monsters.
One of the main Japanese sites to buy new or used Japanese cultural products.
Uniqlo Japan is a clothing company focused on providing apparel that aligns with their values of simplicity, quality, and longevity. You'll find everything here from unique graphic tees to shoes and even one of a kind accessories for the whole family.
Yahoo Auctions is Japan's #1 auction site since eBay shut down the Japanese version of its site.
Zozotown is the largest online store for fashionable goods in Japan. You will find a wide choice of brands, from collections born in the streets of Harajuku to the most famous luxury names.
Many products are exclusively sold in Japan. This does not only include the video game, anime and Japanese popular culture industries. For example, fashion brands sometimes offer collections or pieces only available in Japanese stores. This is even true for European and American brands.
In addition, the Japanese second-hand market is exceptional! The Japanese take care of their items so much that used products sold on sites like Mercari or Yahoo Auctions are always in very good conditions. So you can find good deals by browsing on Japanese online stores.
All these factors make shopping on Japanese sites interesting to foreign buyers. Unfortunately, there are some barriers between non-Japanese consumers and online stores in Japan.
The problem with Japanese sellers is that very few of them decide to offer their products internationally. Most Japanese merchants only focus on their domestic market and make no effort to open up to the rest of the world.
This trend is reflected in various problems that non-residents of Japan may encounter when they want to buy Japanese items:
We created White Rabbit Express to solve all these problems. Our proxy shopping service is the tool that will allow you to buy on any Japanese site as if you were living in Japan.