Japanese online stores: where, why and how to buy from Japan

Our selection of the best Japanese online shops

To start, here is a list of Japanese online shops that we recommend. Of course, you can buy products on all these stores using White Rabbit Express.

How to buy from Amazon Japan

As in many other countries of the world, Amazon is one of the leaders of e-commerce in Japan. The site offers many Japan-exclusive items.

How to buy on Bic Camera online

Bic Camera is a chain of electronics stores. Its shop in Akihabara, Tokyo is known worldwide.

How to order from Toranoana

Toranoana is one of the largest doujinshi shops in Japan. These amateur works that can take be manga, anime, figurines, video games, etc... are produced by circles of fans/amateurs.

How to buy on Disney Store Japan

The Disney Japan online store offers exclusive Japanese products from the most popular licenses of the famous American studios.

How to buy on Mandarake online store

They are the favorite chain stores of vintage products collectors. They have a wide selection of second-hand Japanese pop culture items.

How to buy from Mercari Japan

Mercari Japan is a marketplace where individuals sell to other individuals. It is the favourite mobile application of Japanese who want to empty their dressing rooms.

How to buy from Otamart

Otamart is the largest marketplace specializing in the sale and purchase of Otaku goodies. This is one of the best sources for finding rare anime or video game collectibles.

How to order on Pokémon Center Online Japan

The official Japanese store of the famous video game license of Game Freaks and Nintendo. You will find exclusive products with your favorite pocket monsters.

How to buy from Surugaya

One of the main Japanese sites to buy new or used Japanese cultural products.

How to buy items from Yahoo Auctions Japan

Yahoo Auctions is Japan's #1 auction site since eBay shut down the Japanese version of its site.

How to buy from Zozotown

Zozotown is the largest online store for fashionable goods in Japan. You will find a wide choice of brands, from collections born in the streets of Harajuku to the most famous luxury names.

Why buy products on Japanese online stores?

Many products are exclusively sold in Japan. This does not only include the video game, anime and Japanese popular culture industries. For example, fashion brands sometimes offer collections or pieces only available in Japanese stores. This is even true for European and American brands.

In addition, the Japanese second-hand market is exceptional! The Japanese take care of their items so much that used products sold on sites like Mercari or Yahoo Auctions are always in very good conditions. So you can find good deals by browsing on Japanese online stores.

All these factors make shopping on Japanese sites interesting to foreign buyers. Unfortunately, there are some barriers between non-Japanese consumers and online stores in Japan.

Is Japan a walled garden?

The problem with Japanese sellers is that very few of them decide to offer their products internationally. Most Japanese merchants only focus on their domestic market and make no effort to open up to the rest of the world.

This trend is reflected in various problems that non-residents of Japan may encounter when they want to buy Japanese items:

  • Japanese sites are rarely translated into other languages. It is therefore not really accessible to people who do not master the Japanese language. Moreover, the majority of sellers do not speak any foreign language.
  • Most often, Japanese e-commerce sites only deliver to Japan. No international shipping method is available.
  • Many Japanese sites do not accept foreign payment methods. Do not expect to use your North American or European credit card to pay for your order.
  • Some forms of sales favor people in Japan. This is particularly the case of auctions, limited edition items and pre-orders where you have to be reactive to get the product.

Use a proxy-buying service to purchase on Japanese stores

We created White Rabbit Express to solve all these problems. Our proxy shopping service is the tool that will allow you to buy on any Japanese site as if you were living in Japan.

Discover how White Rabbit Express works.